Time for the Ivy League to increase TV visibility

The 10th Ivy League playoff in history is set to tip off in a few hours, and it will not be broadcasted nationally. The Ivy League’s hands are tied. And the sad thing is, the league pushed itself to that point.

In the Ivy League, tradition is spelled a-r-c-h-a-i-c. It’s that traditional (read: old) thought process that led to Saturday’s Ivy League playoff between Harvard and Yale being broadcast only on the American Sports Network, which essentially means that it’ll air on various local affiliates across the nation, and ESPN3, an online channel for the World Wide Leader that will air almost any sport as long as the customer is willing to pay a fee.

For sports like cricket and ultimate frisbee – fringe sports that are trying to gain popularity in America – what ESPN3 has to provide is enough. For arena football or lacrosse, a local affiliate station is good enough. But for the Ivy League, a basketball conference that provides just as much excitement as any, it shouldn’t be.

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